WSJ – Big Data Overhaul Jolts Old Party Ways

Democratic Party donkey, Republican Party elephantVery insightful WSJ article – ‘Big Data Overhaul Jolts Old Party Ways’ by Patrick O’Connor about the Republican National Committee’s use of a centralized data warehouse for competitive advantage.  The Obama Administration set the standard for the use of social media, voter engagement and predictive analytics in both 2008 and 2012.

What has fascinating implications for elections to come, is a form of digital gerrymandering- collecting voter view habits, socioeconomic data and consumer data – to play one-to-one messaging to individual voters and “what themes move voters”.

The article sheds insight on the former Facebook engineer, Andy Barkett, who is leading the strategy for the RNC.  Interestingly, the article sheds insights on the challenges Mr. Barkett is facing in getting the GOP to work together, particularly with entrenched political vendors, FLS Connect (telemarketing, direct mail) and Targeted Victory (digital outreach).

To read the full article on the Wall Street Journal web site, click here.

By Nick Mavrick

You can find Nick Mavrick on Google+

Intelligent Response specializes in operationalizing Predictive Analytics, Market Research, Quantitiative Marketing and Digital Advocacy in Washington DC.

 

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