WSJ – As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside

WSJ Graphic of Google's Revenue and Services over the last Decade

Outstanding WSJ article – ‘As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside’ by journalist Rolfe Winkler.

The article highlights how Google pushes its own content as it aims to improve the user experience, especially for Smartphones, by providing the “right place as fast as possible” in the words of Larry Page.

As the company leverages Big Data and predictive analytics, the company stands to compete increasingly with its advertisers – shifting the value equation increasingly in Google’s favor, or its affiliates favors.

By example, Uber, a recipient of an investment from Google’s venture investment arm, is integrated with Google Maps app, while competing services such as Lyft and Sidecar, are not integrated.

Google’s revenue has grown astoundingly from $3.2 billion in 2004 (the year in which Gmail launched) to over $66 billion in 2014.

For a glimpse into Google’s future, and how it may affect your company, read this outstanding article on the Wall Street Journal’s web site, click here.

By Nick Mavrick

You can find Nick Mavrick on Google+

Intelligent Response specializes in operationalizing Predictive Analytics, Cause Marketing and Digital Advocacy in Washington DC.

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