WSJ Article – Serve Customers In Their Mobile Moments


The Wall Street Journal published an outstanding article on April 29, 2014 entitled – ‘Serve Customers In Their Mobile Moments — Or Watch While Someone Else Does’.  Guest contributor Ted Schadler (A VP at Forrester Research and Co-Author of ‘The Mobile Mind Shift’) talks about the ‘mobile mind shift’ and how consumers are increasingly turning to their mobile devices with very high expectations for (1) convenience in everyday things (think Uber) and (2) control over that which we care most about (think Nest, Open Table, etc).

When you combine the author’s notions, with the opportunities of Big Data (one data platform that integrates a multitude of data streams for predictive modeling on an exponential jump in segmentation models), you can imagine that we are in the early stages of yet another data revolution.

The speed of our ‘instant expectation’ society is taking another quantum leap, and this Wall Street Journal article makes a compelling case of the opportunities of shifting marketing (create value in the “utility that you provide”), shifting sales (embracing “mobile moments to empower consumers), shifting products (“service-enable your products through mobile”), shifting processes (turning “turn processes into tasks), shifting people (empowering employees with mobile information), and shifting platforms (extend your technology platform to the smartest node of the network – employees and customers)

Picture of the Mobile Mind Shift Book by Ted Schadler and Josh BernoffAfter reading this article by Ted Schadler, I am going to pre-order his book – ‘The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment’.  If his book expounds on a fraction of the topics that he touches on in this WSJ article, I am sure it will be well worth the time.

To read the full article on the Wall Street Journal web site, click here.

By Nick Mavrick

You can find Nick Mavrick on Google+

Intelligent Response specializes in managing and securing Strategic Marketing and Digital Advocacy projects from start to finish in Washington DC

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