WSJ Article – Plan for Big Data Like It’s 2000

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An editorial, ‘Plan for Big Data Like It’s 2000’ featured in the Wall Street Journal frames the opportunity for Big Data inferring that many companies are suffering an identity crisis of ‘what it is’ exactly that they do.  For example, is Monsanto a company that produces seeds and herbicides?  Or that one that increases crop yields through “data and analytics-based products and services”, as the article notes.  

Monsanto Mini Case Study on Big Data

The Article by the brilliant, Thomas Davenport, Distinguished Professor at Babson College and Research Fellow at the Center for Digital Business, captures a mini case study on how Monsanto is capturing the big data opportunity through their acquisition of a soil monitoring data firm and a climate data monitoring firm (the later costing almost $1 Billion).

Davenport notes that many “companies are aware that Big Data and analytics offer them considerable opportunity for competitive advantage or parity”, but his article strikes a interesting tone – noting that the time to act in a big way….is now.

To read the full article on the Wall Street Journal’s web site, click here.

By Nick Mavrick

You can find Nick Mavrick on Google+

Intelligent Response specializes in managing and securing Strategic Marketing, Digital Advocacy and Web Development projects from start to finish in Washington DC.

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