Washington Post – Rise of Big Data- Possibilities and Perils

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Fascinating Washington Post article highlights how ‘The Rise of Big Data Brings Tremendous Possibilities and Frightening Perils’.

The article is worth reading, as its embedded conclusions note that the acceleration of change and the accrual of significant and permanent competitive advantages to those who employ big data.  While one can look at the perils of big data, this article highlights the interesting possibilities that will open up a tsunami of innovation.

As the Washington Post journalist, Vivek Wadhwa, notes “today, data are accumulating at exponentially increasing rates”.  As an example, he asks to, “consider what becomes possible if we correlate information about a person’s genome, lifestyle habits, and location with their medical history and the medications they take. We could understand the true effectiveness of drugs and their side effects” and “we could discover the links between disease and DNA to prescribe personalized medications—tailored to an individual’s DNA.”  Wow!  Now thing get interesting!

This article gives context to the Excellent Book – Big Data Marketing by Lisa Arthur, CMO of Teradata Applications.

To read the full article on the Washington Post web site, click here.

By Nick Mavrick

You can find Nick Mavrick on Google+

Intelligent Response specializes in managing and securing Strategic Marketing and Web Development projects from start to finish in Washington DC.

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