Posts Tagged Washington DC

WSJ – ‘Growth Hacking’ Helps Startups Boost Their Users

WSJ - 'Growth Hacking' Helps Startups Boost Their Users

Interesting article in Thursday’s WSJ on ”Growth Hacking’ Helps Startups Boost Their Users’.  The article is worth reading as it captures the clever tactics of several companies – combining “marketing and coding that’s intended to sharply increase a nascent business’s user base.”  The growth hacking strategies from companies […]

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Mining for Gold and Watching for Sink Holes in Big Data

Mining for Gold and Watching for Sink Holes in Big Data

The excerpt below on Mining for Gold and Watching for Sink Holes in Big Data  is from Chapter 3 of Contrarian Marketing, and is instructive to building skills to understand how contrarian marketing is ‘not magic’, but rather ‘just math‘. —–——————————————————————–         If you are like most […]

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