Posts Tagged Warren Buffett

WSJ – U.S. Energy Firms Rewarded With Tax Deferrals and A Crony Capitalism Showdown

WSJ - U.S. Energy Firms Rewarded With Tax Deferrals and A Crony Capitalism Showdown

Friday’s WSJ featured two excellent articles that spotlight the challenges facing our leaders in restoring our nation’s competitiveness – ‘U.S. Energy Firms Rewarded With Tax Deferrals’ by Daniel Gilbert & ‘A Crony Capitalism Showdown’ by Kim Strassel. The notion of each article relates to the competitiveness of our nation.  While some […]

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WSJ – Bill Gates’s Favorite Business Book and Disruption Innovation Revisited

WSJ - Bill Gates's Favorite Business Book and Disruption Innovation Revisited

The July 11, 2014 WSJ featured an excellent article – ‘Bill Gate’s Favorite Business Book’ that, also happens to be the favorite book of Warren Buffett.  The article is even more interesting when one overlays it with another WSJ article published on the same day –  ‘Disruption Innovation […]

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Begin with the End in Mind with Big Data -5 of 10 Principles

Begin with the End in Mind with Big Data -5 of 10 Principles

Begin with the End in Mind with Big Data – 5 of 10 Marketing Principles While the notion of Big Data (data from disparate data sources) is not necessarily new, what is significant is viewing Big Data from disparate sources on one integrated data platform and realigning […]

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Predictive Modeling – Burger King Identifies Core Customers

Predictive Modeling - Burger King Identifies Core Customers

The case study below on Burger King and Predictive Modeling is from Chapter 2 of Contrarian Marketing, and is instructive to understanding how segmentation strategies can apply to many businesses – including fast food!  We hope you find this case study to be helpful in building skills to […]

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What Relationship Marketing Does?

What Relationship Marketing Does?

Looking for one of the best definitions on relationship marketing? What Relationship Marketing Does: Focuses on profitable retention Emphasizes customer value Provides longer-term time scale Allows high customer service emphasis Is concerned with relationship quality —Ronald C. Goodstein, Ph.D. First, whether in management or sales, make a […]

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Using Quantitative Marketing, Contrarian Style

Using Quantitative Marketing, Contrarian Style

“Wide diversification is only required when investors do not understand what they are doing.” -Warren Buffett, Investor From the CEO’s suite to field salespersons, marketing is often thought of as whatever the latest advertising campaign happens to be. Input to the marketing department is alarmingly subjective—determining the […]

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