Posts Tagged Wal-Mart

Be a Contrarian Marketer by Following 6-10 Principles

Be a Contrarian Marketer by Following 6-10 Principles

The excerpt below highlights the 6th – 10th marketing principles about how to be a Contrarian Marketer.  This expert is taken from Chapter 4 of Contrarian Marketing, and is instructive to building marketing skills to understand how contrarian marketing is ‘not magic’, but rather ‘just math‘. Contrarian Marketing Highlights include: […]

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Predictive Modeling – Burger King Identifies Core Customers

Predictive Modeling - Burger King Identifies Core Customers

The case study below on Burger King and Predictive Modeling is from Chapter 2 of Contrarian Marketing, and is instructive to understanding how segmentation strategies can apply to many businesses – including fast food!  We hope you find this case study to be helpful in building skills to […]

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