Posts Tagged Relational Intelligence

HBR – Unlock the Mysteries of Your Customer Relationships

HBR - Unlock the Mysteries of Your Customer Relationships

The July / August 2014 edition of Harvard Business Review features an excellent article on ‘relational intelligence’ that is worth reading – ‘Unlock the Mysteries of Your Customer Relationships’.  Accomplished authors, Avery, Fournier and Wittenbraker, add tremendous insights to enhancing customer segmentations. Moving away from  Value-Based Customer Segmentations If you […]

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