Posts Tagged Predictive Modeling

WSJ – Big Data Treasure Trove From Routine Medical Checkups

WSJ - Big Data Treasure Trove From Routine Medical Checkups

Today’s WSJ featured an excellent article on ‘Big Data Treasure Trove From Routine Medical Checkups’ that notes how the “rise of electronic health medical records helps doctors make a better diagnosis. This past week, Intelligent Response highlighted how Big Data and Healthcare – a Case Study for Massive Disruption how […]

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Predictive Modeling – Burger King Identifies Core Customers

Predictive Modeling - Burger King Identifies Core Customers

The case study below on Burger King and Predictive Modeling is from Chapter 2 of Contrarian Marketing, and is instructive to understanding how segmentation strategies can apply to many businesses – including fast food!  We hope you find this case study to be helpful in building skills to […]

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