Posts Tagged Peter Goodnough

Wharton – Customer Loyalty in the Age of Big Data

Wharton - Customer Loyalty in the Age of Big Data

Wharton – ‘Customer Loyalty in the Age of Big Data’ The Wharton School’s article on ‘Customer Loyalty in the Age of Big Data’ is filled with nuggets for marketers looking to improve their ability to segment customers and improve their¬†predictive analytics. This excellent article references many big […]

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