Posts Tagged Nick Mavrick

Washington Post – New Line of Upscale Starbucks Stores to Take Coffee to Luxurious Heights

Washington Post - New Line of Upscale Starbucks Stores to Take Coffee to Luxurious Heights

Very insightful Washington Post article – ‘New Line of Upscale Starbucks Stores to Take Coffee to Luxurious Heights‘ expounds why the company is the best at creating a customer experience. Arguably one of the best marketing companies worldwide, Starbucks has once again taken the customer experience to […]

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WSJ – Tech Firm’s Most Wanted – Big Data Scientist and Big Data’s High Priests of Algorithms

WSJ - Tech Firm's Most Wanted - Big Data Scientist and Big Data's High Priests of Algorithms

The August 9-10 2014 WSJ featured an excellent article – ‘Tech Firms’ Most Wanted:  Big-Data Scientist and ‘Big Data’s High Priests of Algorithms’ by journalist Elizabeth Dwoskin. The article highlights the demand for a new skill set that has emerged from monetizing Big Data (the preponderance of […]

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Ryan Pitts on the Medal of Honor: The ‘real heroes’ are the nine men who died

Ryan Pitts on the Medal of Honor: The ‘real heroes’ are the nine men who died

Mr. Pitts, an American Hero, was awarded the Medal of Honor this week by President Obama.  Renew your patriotism and deepen your faith in our service members by reading an excellent Washington Post article ‘Ryan Pitts on the Medal of Honor: The ‘Real Heroes’ Are the Nine […]

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HBR – Unlock the Mysteries of Your Customer Relationships

HBR - Unlock the Mysteries of Your Customer Relationships

The July / August 2014 edition of Harvard Business Review features an excellent article on ‘relational intelligence’ that is worth reading – ‘Unlock the Mysteries of Your Customer Relationships’.  Accomplished authors, Avery, Fournier and Wittenbraker, add tremendous insights to enhancing customer segmentations. Moving away from  Value-Based Customer Segmentations If you […]

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Contrarian: A person Who Typically Acts or Thinks in a Way Contrary to Popular Opinion

Contrarian:  A person Who Typically Acts or Thinks in a Way Contrary to Popular Opinion

By Nick Mavrick You can find Nick Mavrick on Google+ Excerpt from the Contrarian Marketing Book – Introduction: Contrarian:  noun: A person who typically acts or thinks in a way contrary to popular, accepted opinion or prevailing wisdom. -Merriam-Webster Dictionary “Big trouble: That’s how we ended the first […]

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