Posts Tagged Michael Dell

Contrarian Marketing Bill of Rights

Contrarian Marketing Bill of Rights

The Contrarian Marketing ‘Bill of Rights’ introduces several, key marketing concepts.  This “Bill of Rights” will keep you focused on the key concepts of effective contrarian marketing. As a renown MBA-level Professor of Marketing states, “It is easier to get current customers to do more, than it […]

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Using Quantitative Marketing, Contrarian Style

Using Quantitative Marketing, Contrarian Style

“Wide diversification is only required when investors do not understand what they are doing.” -Warren Buffett, Investor From the CEO’s suite to field salespersons, marketing is often thought of as whatever the latest advertising campaign happens to be. Input to the marketing department is alarmingly subjective—determining the […]

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