Posts Tagged Lisa Arthur

Excellent Book – Big Data Marketing by Lisa Arthur

Excellent Book - Big Data Marketing by Lisa Arthur

Lisa Arthur, Chief Marketing Officer (CMO) for Teradata, has written must-read book to understand Big Data in Marketing. ¬†The book is well written, insightful and concise. Entitled ‘Big Data Marketing – Engate your Customers More Effectively and Drive Value‘, is not only an excellent read, but also, […]

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