Posts Tagged Greg Brenneman

Predictive Modeling – Burger King Identifies Core Customers

Predictive Modeling - Burger King Identifies Core Customers

The case study below on Burger King and Predictive Modeling is from Chapter 2 of Contrarian Marketing, and is instructive to understanding how segmentation strategies can apply to many businesses – including fast food!  We hope you find this case study to be helpful in building skills to […]

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