Posts Tagged GOP Works to Improve Targeting of Voters

WSJ – Big Data Overhaul Jolts Old Party Ways

WSJ - Big Data Overhaul Jolts Old Party Ways

Very insightful WSJ article – ‘Big Data Overhaul Jolts Old Party Ways’ by Patrick O’Connor about the Republican National Committee’s use of a centralized data warehouse for competitive advantage.  The Obama Administration set the standard for the use of social media, voter engagement and predictive analytics in both […]

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