Posts Tagged Customer Segmentation

Starwood Hotels Launches Secret Program to Acquire Customers

Starwood Hotels Launches Secret Program to Acquire Customers

Starwood Hotels Launches Secret Program to Acquire Best Customers This Case Study featuring Starwood Hotels (Westin), is instructive about how contrarian marketing is ‘not magic’, but rather ‘just math‘. ——————————————————— One of the world’s largest hotel and leisure companies, Starwood Hotels & Resorts Worldwide, counts among its holding […]

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