Posts Tagged Contrarian Marketing

Washington Post – New Line of Upscale Starbucks Stores to Take Coffee to Luxurious Heights

Washington Post - New Line of Upscale Starbucks Stores to Take Coffee to Luxurious Heights

Very insightful Washington Post article – ‘New Line of Upscale Starbucks Stores to Take Coffee to Luxurious Heights‘ expounds why the company is the best at creating a customer experience. Arguably one of the best marketing companies worldwide, Starbucks has once again taken the customer experience to […]

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HBR and Contrarian Marketing – Big Data Brings Finance, Marketing and Sales Together

HBR and Contrarian Marketing - Big Data Brings Finance, Marketing and Sales Together

The HBR published an insightful article – ‘How Big Data Brings Marketing and Finance Together’ that is instructive in creating trust & teamwork between these two departments.  A central notion of Contrarian Marketing is that “marketing is not magic, just math“, and this HBR article provides several excellent examples of […]

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HBR – Unlock the Mysteries of Your Customer Relationships

HBR - Unlock the Mysteries of Your Customer Relationships

The July / August 2014 edition of Harvard Business Review features an excellent article on ‘relational intelligence’ that is worth reading – ‘Unlock the Mysteries of Your Customer Relationships’.  Accomplished authors, Avery, Fournier and Wittenbraker, add tremendous insights to enhancing customer segmentations. Moving away from  Value-Based Customer Segmentations If you […]

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The Central Premises of Contrarian Marketing are Five-fold

The Central Premises of Contrarian Marketing are Five-fold

By Nick Mavrick You can find Nick Mavrick on Google+ Excerpt from the Contrarian Marketing Book Introduction: “Today, experts on the left think the economy won’t expand without more government control, while those on the right say too much government control has made business leaders afraid to take risks. Yet […]

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Contrarian: A person Who Typically Acts or Thinks in a Way Contrary to Popular Opinion

Contrarian:  A person Who Typically Acts or Thinks in a Way Contrary to Popular Opinion

By Nick Mavrick You can find Nick Mavrick on Google+ Excerpt from the Contrarian Marketing Book – Introduction: Contrarian:  noun: A person who typically acts or thinks in a way contrary to popular, accepted opinion or prevailing wisdom. -Merriam-Webster Dictionary “Big trouble: That’s how we ended the first […]

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