Posts Tagged Case Study

HBR – What Makes a Company a Digital Master?

HBR - What Makes a Company a Digital Master?

Harvard Business Review (HBR) featured an excellent interview –  ‘What Makes a Company a Digital Master’ with George Westerman, Research Scientist in the MIT Initiative on the Digital Economy. The video interview  spotlights Westerman’s findings of companies in mainstream industries that are using big data, mobile, predictive analytics, social media, sensors and cloud computing to […]

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The Economist – Big Data and Digital Disruption on the Farm

The Economist - Big Data and Digital Disruption on the Farm

The Economist’s article – ‘Disruption on the Farm’ presents an excellent summary of the power of big data and a case study on how predictive analytics can transform an industry’s and a company’s business model. The Economist highlights prescriptive planting – using data to select specific seeds and […]

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World’s Largest Gaming Company Hits Jackpot with New Strategy

World’s Largest Gaming Company Hits Jackpot with New Strategy

This Case Study below, featuring Harrah’s casino, is instructive about how marketing is ‘not magic’, but rather ‘just math‘.  In summary: “Harrah’s determined that while people who spent $100 and $499 a trip accounted for only about 30 percent of gamblers, they accounted for 80 percent of […]

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