Posts Tagged Caesars Entertainment

Wharton – Customer Loyalty in the Age of Big Data

Wharton - Customer Loyalty in the Age of Big Data

Wharton – ‘Customer Loyalty in the Age of Big Data’ The Wharton School’s article on ‘Customer Loyalty in the Age of Big Data’ is filled with nuggets for marketers looking to improve their ability to segment customers and improve their predictive analytics. This excellent article references many big […]

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HBR – What Makes a Company a Digital Master?

HBR - What Makes a Company a Digital Master?

Harvard Business Review (HBR) featured an excellent interview –  ‘What Makes a Company a Digital Master’ with George Westerman, Research Scientist in the MIT Initiative on the Digital Economy. The video interview  spotlights Westerman’s findings of companies in mainstream industries that are using big data, mobile, predictive analytics, social media, sensors and cloud computing to […]

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WSJ – Analytics for Revenue Growth Lags in Big Data Push

WSJ - Analytics for Revenue Growth Lags in Big Data Push

Early this week, the Wall Street Journal published an insightful article on how ‘Analytics for Revenue Growth Lags in Big Data Push’. The article features insights and mini case studies Molex and Casears Entertainment.  Molex, a manufacturer of electronic components, implemented Vendavo for price management and as a price […]

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