The July 11, 2014 WSJ featured an excellent article – ‘Bill Gate’s Favorite Business Book’ that, also happens to be the favorite book of Warren Buffett. The article is even more interesting when one overlays it with another WSJ article published on the same day – ‘Disruption Innovation […]
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The case study below on Burger King and Predictive Modeling is from Chapter 2 of Contrarian Marketing, and is instructive to understanding how segmentation strategies can apply to many businesses – including fast food! We hope you find this case study to be helpful in building skills to […]
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