Posts Tagged Advertising Analytics 2.0

HBR and Contrarian Marketing – Big Data Brings Finance, Marketing and Sales Together

HBR and Contrarian Marketing - Big Data Brings Finance, Marketing and Sales Together

The HBR published an insightful article – ‘How Big Data Brings Marketing and Finance Together’ that is instructive in creating trust & teamwork between these two departments.  A central notion of Contrarian Marketing is that “marketing is not magic, just math“, and this HBR article provides several excellent examples of […]

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