Long Tail Marketing Strategies

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Long Tail Marketing Strategies

To excel consistently, it is essential that one understands why they are succeeding or failing.  Once you understand the long tail patterns within your customer base, you can target the customers with whom you are succeeding, and assess whether the patterns are aligned with what you want to achieve.

At Intelligent Response, we believe that marketing, sales & technology successes can be engineered by mathematically tying your company’s business & financial objectives to acquisition and retention of your best customers.  Our Long Tail Marketing Strategies enable us to create a framework to micro-target specific customers based on their unique preferences.

Moreover, our philosophy is firmly rooted in the belief that marketing & sales strategies should be designed from the bottom-up by seeking input from the field and tailoring your approach to support the unique needs of your local markets and salespersons. This enables marketing and sales teams to identify tactics to best penetrate best customers and prospects and enables micro-budgets that serve as a platform for functional departments to work together.

By doing so, a data-centric approach to marketing & sales sets the strategy for field offices and sales teams, and is used to allocate the budget to each.

Washington DC & Ft. Lauderdale FL
Phone: (202) 709-9490
Website: http://intelligentresponse.com
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Corporate Giving Commitment

At Intelligent Response, we believe that to whom much has been given, must is expected in return. We support a number of philanthropic causes via pro-bono services, donations, and by creating awareness.