How ‘Google it’ Could be Redefined in the Smartphone Era


‘How ‘Google it’ Could be Redefined in the Smartphone Era’, by Washington Post journalist, Matt MacFarland postulates about what our future may look like with the search engines, cars & the labor force.  The article is worth reading for those wondering how to adapt to the next 5-10 years and behind, and be ready for any transition.

Context as the New Search

Picture of Google Logo

The article refers to “context as the new search”, and how we are unlikely to ‘type’ when we use google in the near future.  Cloud processing power, the capture of  big data (e.g. where we are, what we have done, what we do, etc), and the incredibly increasing power of smartphone devices will enable extensive predictive modeling.  The Washington Post article suggests that our every smaller, smartphone devices will anticipate what we want to do, or at the very least prioritize, based on what our past actions have been.

Speaking of SmartPhones

The future is unlikely to hold a place for smartphones, as devices become increasingly smaller, the the power of ‘the internet everywhere & cloud technology’ become ubiquitous.  The article postulates that “instead, people will wear computers in the form of contact lenses, bracelets or clothing and “walk up to any wall and instantly have full access to all of your cloud data and services.

The Future of Cars, Labor Force and Disruption Beyond

This excellent article postulates about the future of cars (smarter and interconnected), the future of the labor force (hint – – we will need less labor) and the future of aging (a breakthrough protein, GDF11, may “may hold the key to reversing — not merely delaying — the deleterious effects of aging”, according to Mr. MacFarland.  

In the future, if big data enables perfect predictive modeling + the labor force is less needed +  we are living longer = makes one wonder where the future will take us.  In the meantime, companies should get ready for the near future – one with Big Data, a world without typing when we ‘google it’, and a future without the smartphone.

To read the full article on the Washington Post web site, click here.

By Nick Mavrick

You can find Nick Mavrick on Google+

Intelligent Response specializes in managing and securing Strategic Marketing and Digital Advocacy projects from start to finish in Washington DC.

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