Harvard Business Review – Predictive Analytics Primer

Harvard Business Review LogoVery insightful Harvard Business Review article – ‘A Predictive Analytics Primer’ by Tom Davenport – the renown management expert.

The article offers several insights on Big Data, that while not new, are insights on data scientists and helpful reminders on the best practices on predictive analytics, enriching data, creating a single customer data warehouse, calculating customer lifetime value, creating customer models and challenging assumptions.

Power of Habit book by Charles DuhiggThe article references the ‘Power of Habit’ by Charles Duhigg that is worth reading to understand patterns of behavior, and how they change over time.

By Nick Mavrick

You can find Nick Mavrick on Google+

Intelligent Response specializes in operationalizing Predictive Analytics, Cause Marketing and Digital Advocacy in Washington DC.

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