Excellent Book – Big Data Marketing by Lisa Arthur

Picture of Big Data Marketing book by Lisa Arthur

Lisa Arthur, Chief Marketing Officer (CMO) for Teradata, has written must-read book to understand Big Data in Marketing.  The book is well written, insightful and concise.

Entitled ‘Big Data Marketing – Engate your Customers More Effectively and Drive Value‘, is not only an excellent read, but also, a rare ‘marketing book’ that focuses on implementation, defining processes, and return on investment.  While the term ‘Big Data’ is regarded as cliche by some, organizations that apply Ms. Arthur’s vision will absolutely create superior shareholder value, a more expansive revenue stream and sustainable competitive advantage.

By Nick Mavrick

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Intelligent Response specializes in managing and securing Strategic Marketing and Web Development projects from start to finish in Washington DC.

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