Archive for the Marketing News and Insights Category

Best Buy Separates the Angels from the Demons

Best Buy Separates the Angels from the Demons

This Case Study below, featuring Best Buy, is instructive about how contrarian marketing is ‘not magic’, but rather ‘just math‘. ——————————————————— In the recent past, Best Buy Company operated more than 1400 stores throughout the U.S. and Canada and another 2600 stores in Europe and China. Despite the […]

Read more

World’s Largest Gaming Company Hits Jackpot with New Strategy

World’s Largest Gaming Company Hits Jackpot with New Strategy

This Case Study below, featuring Harrah’s casino, is instructive about how marketing is ‘not magic’, but rather ‘just math‘.  In summary: “Harrah’s determined that while people who spent $100 and $499 a trip accounted for only about 30 percent of gamblers, they accounted for 80 percent of […]

Read more

What Relationship Marketing Does?

What Relationship Marketing Does?

Looking for one of the best definitions on relationship marketing? What Relationship Marketing Does: Focuses on profitable retention Emphasizes customer value Provides longer-term time scale Allows high customer service emphasis Is concerned with relationship quality —Ronald C. Goodstein, Ph.D. First, whether in management or sales, make a […]

Read more

Using Quantitative Marketing, Contrarian Style

Using Quantitative Marketing, Contrarian Style

“Wide diversification is only required when investors do not understand what they are doing.” -Warren Buffett, Investor From the CEO’s suite to field salespersons, marketing is often thought of as whatever the latest advertising campaign happens to be. Input to the marketing department is alarmingly subjective—determining the […]

Read more

The Central Premises of Contrarian Marketing are Five-fold

The Central Premises of Contrarian Marketing are Five-fold

By Nick Mavrick You can find Nick Mavrick on Google+ Excerpt from the Contrarian Marketing Book Introduction: “Today, experts on the left think the economy won’t expand without more government control, while those on the right say too much government control has made business leaders afraid to take risks. Yet […]

Read more

Contrarian: A person Who Typically Acts or Thinks in a Way Contrary to Popular Opinion

Contrarian:  A person Who Typically Acts or Thinks in a Way Contrary to Popular Opinion

By Nick Mavrick You can find Nick Mavrick on Google+ Excerpt from the Contrarian Marketing Book – Introduction: Contrarian:  noun: A person who typically acts or thinks in a way contrary to popular, accepted opinion or prevailing wisdom. -Merriam-Webster Dictionary “Big trouble: That’s how we ended the first […]

Read more

Excellent HBR Article on Implications of Big Data on Advertising

Excellent HBR Article on Implications of Big Data on Advertising

In March of 2013, HBR published an excellent article on the implications of Big Data on Advertising.  Entitled “Advertising Analytics 2.0”, by Wes Nichols.  Its an excellent  quick study guide for understanding how Big Data affects advertisers. The article sagely notes that “Combined with a handful of […]

Read more

Book Worth Reading on Big Data

Book Worth Reading on Big Data

Looking for guidance on the implications of Big Data to your industry and company?  In a nutshell, Big Data enables predictive analytics by applying simple mathematics to large amounts of data.  Big Data:  A Revolution That Will Transform How We Live, Work and Think by authors Mayer-Schonberger […]

Read more
Page 8 of 8« First...45678
Washington DC & Ft. Lauderdale FL
Phone: (202) 709-9490
Website: http://intelligentresponse.com
Visit us on Google+

Corporate Giving Commitment

At Intelligent Response, we believe that to whom much has been given, must is expected in return. We support a number of philanthropic causes via pro-bono services, donations, and by creating awareness.
Questions?