Archive for the Marketing News and Insights Category

WSJ – ‘Growth Hacking’ Helps Startups Boost Their Users

WSJ - 'Growth Hacking' Helps Startups Boost Their Users

Interesting article in Thursday’s WSJ on ”Growth Hacking’ Helps Startups Boost Their Users’.  The article is worth reading as it captures the clever tactics of several companies – combining “marketing and coding that’s intended to sharply increase a nascent business’s user base.”  The growth hacking strategies from companies […]

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Washington Post – Brokers Use ‘Billions’ of Data Points to Profile Americans

Washington Post - Brokers Use ‘Billions’ of Data Points to Profile Americans

Yesterday’s Washington Post featured a fascinating article – ‘Brokers Use ‘Billions’ of Data Points to Profile Americans’ that references a recently released FTC report on Data Brokers (you can download the FTC report below). While data brokers are central to the article and the FTC report, the larger […]

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WSJ – Life Lessons From Navy SEAL Training

WSJ - Life Lessons From Navy SEAL Training

Friday’s Wall Street Journal featured an excellent editorial, ‘Life Lessons From Navy SEAL Training’ that is worth reading this Memorial Day.   As out nation honors those who serve today and through-out our Great history, and remembers that ‘Freedom is Not Free’, Admiral William H. McRaven, ninth commander […]

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WSJ – Big Data and the Visionary Power of Change

WSJ - Big Data and the Visionary Power of Change

Excellent WSJ article on ‘Big Data and the Visionary Power of Change’.  The article is precise and worth reading Randy Bean, CEO of NewVantage partners (a Big Data and Business Strategy Consulting Firm) highlights a short list for those seeking to quickly, and vastly improve their understanding […]

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WSJ CIO Journal Article – Lessons on Big Data Marketing

WSJ CIO Journal Article - Lessons on Big Data Marketing

The WSJ’s CIO Journal  featured an excellent article on  the ‘Lessons on Big Data Marketing’ by Thomas Davenport that highlights his observations from two esteemed business school conferences:  the Wharton Customer Analytics Initiative Conference and the Yale Customer Insights Conference. Mr. Davenport is a renown Big Data expert and […]

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USA Today – If ‘Clean,’ Big Data Can Improve U.S. Healthcare

USA Today - If ‘Clean,’ Big Data Can Improve U.S. Healthcare

The May 14, 2014, the USA Today published an insightful article on Big Data:  ‘If ‘Clean,’ Big Data Can Improve U.S. Healthcare’, highlighting what happens when medical data is augmented with Facebook and other social media data. What makes this article fascinating is that it postulates that  what “Americans share […]

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WSJ – Big Data Treasure Trove From Routine Medical Checkups

WSJ - Big Data Treasure Trove From Routine Medical Checkups

Today’s WSJ featured an excellent article on ‘Big Data Treasure Trove From Routine Medical Checkups’ that notes how the “rise of electronic health medical records helps doctors make a better diagnosis. This past week, Intelligent Response highlighted how Big Data and Healthcare – a Case Study for Massive Disruption how […]

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WSJ – Google Ventures Leads $130M Round For Big Data Medical

WSJ - Google Ventures Leads $130M Round For Big Data Medical

Google Ventures made its 4th largest investment to date, and largest investment in the big data medical space with its investment in Flatiron Health. This investment is notable, as it validates the intellectual horsepower that is being placed behind Big Data and Predictive analytics to not only reform the […]

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Big Data and Healthcare – Case Study for Massive Disruption

Big Data and Healthcare - Case Study for Massive Disruption

Big Data and Healthcare – a Case Study for Massive Disruption provides an overview of the opportunity for disruption and massive innovation in the United State’s healthcare sector.  It reflects a compilation of research by McKinsey & Company, the New York Times, the Wall Street Journal, the […]

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How ‘Google it’ Could be Redefined in the Smartphone Era

How ‘Google it’ Could be Redefined in the Smartphone Era

‘How ‘Google it’ Could be Redefined in the Smartphone Era’, by Washington Post journalist, Matt MacFarland postulates about what our future may look like with the search engines, cars & the labor force.  The article is worth reading for those wondering how to adapt to the next […]

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