Archive for the Marketing News and Insights Category

HBR – Unlock the Mysteries of Your Customer Relationships

HBR - Unlock the Mysteries of Your Customer Relationships

The July / August 2014 edition of Harvard Business Review features an excellent article on ‘relational intelligence’ that is worth reading – ‘Unlock the Mysteries of Your Customer Relationships’.  Accomplished authors, Avery, Fournier and Wittenbraker, add tremendous insights to enhancing customer segmentations. Moving away from  Value-Based Customer Segmentations If you […]

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WSJ – Bill Gates’s Favorite Business Book and Disruption Innovation Revisited

WSJ - Bill Gates's Favorite Business Book and Disruption Innovation Revisited

The July 11, 2014 WSJ featured an excellent article – ‘Bill Gate’s Favorite Business Book’ that, also happens to be the favorite book of Warren Buffett.  The article is even more interesting when one overlays it with another WSJ article published on the same day –  ‘Disruption Innovation […]

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Washington Post & Economist-China, Asian Tensions, US Dollar

Washington Post & Economist-China, Asian Tensions, US Dollar

The July 7, 2014 Washington Post featured an excellent article – ‘China’s Rise and Asian Tensions Send U.S. Relations into Downward Spiral’ by journalist Simon Denyer.  The article highlights “China’s military rise, and its increasingly assertive claims to sovereignty”. The narrative in Washington DC is “that China is […]

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Wall Street Journal – A Case of Uncreative Destruction

Wall Street Journal - A Case of Uncreative Destruction

One of the best Wall Street Journal editorials that I have read all year – ‘A Case for Uncreative Destruction’.  WSJ journalist, Bari Weiss, writes of Outbox, a service that would have benefited the consumer (e.g. consumers could unsubscribe from junk mail) & the fiscally challenged US […]

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NY Times – Uber’s Real Challenge: Leveraging the Network Effect

NY Times - Uber’s Real Challenge: Leveraging the Network Effect

Uber’s $18.2 Billion valuation is discussed in an excellent NY Times article – ‘Uber’s Real Challenge: Leveraging the Network Effect’. The success and rapid ascent of Uber have many wondering about the value of mobile as powerful ‘remote controls’ as they evaluate businesses including TaskRabbit (‘outsource household errands’) […]

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The Economist – Big Data and Digital Disruption on the Farm

The Economist - Big Data and Digital Disruption on the Farm

The Economist’s article – ‘Disruption on the Farm’ presents an excellent summary of the power of big data and a case study on how predictive analytics can transform an industry’s and a company’s business model. The Economist highlights prescriptive planting – using data to select specific seeds and […]

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Washington Post -Vultures on K Street? Yes, birds of feather

Washington Post -Vultures on K Street? Yes, birds of feather

As the mid-term elections approach in Washington DC, a little humor in the world of public affairs and digital advocacy is often needed. However, today’s Washington Post featured a serious article, about a serious threat –  ‘Vultures on K Street? Yes, birds of a feather flock together’ that you may […]

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WSJ – How to Use Tech Like a Teenager

WSJ - How to Use Tech Like a Teenager

Very interesting Wall Street Journal feature on ‘How to Use Tech Like a Teenager’.  The article highlights a generation that has grown up with smartphones vs. landlines, social networks vs. offline activities, traditional marketing segmentations vs. infinite customization via Big Data & predictive analytics. WSJ Journalist, Geoffrey Fowler, […]

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WSJ Article – Hadoop Hits the Big Time

WSJ Article - Hadoop Hits the Big Time

Tom Davenport summarizes the value proposition of Hadoop with Big Data in his WSJ CIO Journal article –  ‘Hadoop Hits the Big Time’.  In a nutshell, significant cost savings in data storage. He reference TrueCar’s “previous cost for storing a gigabyte of data (including hardware, software, and […]

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Financial Times – Renminbi Use Surges in Home of US Dollar

Financial Times - Renminbi Use Surges in Home of US Dollar

The Financial Times published an alarming article on ‘Renminbi Use Surges in Home of US Dollar’ that presages a severe impact for the U.S. economy.  Having an active interest in many Digital Advocacy projects in Washington DC, the Renminbi’s displacement of the greenback, is one that stands to […]

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