Archive for the Marketing News and Insights Category

Advertising Age – Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Advertising Age - Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Very insightful Advertising Age article – ‘Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads’ that highlights the increasing monetization of Facebook’s network. Journalist Cotton Delo notes “the main reason to acquire fans isn’t to build a free distribution channel for content; it’s to […]

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WSJ – As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside

WSJ - As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside

Outstanding WSJ article – ‘As Google Builds Out Own Content, Some Advertisers Feel Pushed Aside’ by journalist Rolfe Winkler. The article highlights how Google pushes its own content as it aims to improve the user experience, especially for Smartphones, by providing the “right place as fast as […]

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WSJ – Getting More Than Just Words in a Google Search Result

WSJ - Getting More Than Just Words in a Google Search Result

Excellent WSJ article that provides profound insight into Google’s progress over the last decade  ‘Getting More Than Just Words in a Google Search Result’. With the introduction of Google’s knowledge graph, voice recognition, and smart digital assistant. Journalist Rolfe Winkler gives a glimpse of Google Now that […]

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NY Times – In the Sharing Economy, Workers Find Both Freedom and Uncertainty

NY Times - In the Sharing Economy, Workers Find Both Freedom and Uncertainty

Very insightful NY Times article – ‘In the Sharing Economy, Workers Find Both Freedom and Uncertainty’ by journalist Natasha Singer.  The article provides a masterful, inside look at the labor that enables the sharing company and the disruption that is often glorified. “Piecemeal labor is hardly a new […]

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WSJ – Tech’s Fiercest Rivalry: Uber vs. Lyft

In the WSJ’s continuing excellent coverage of on-demand technology in the sharing economy, ‘Tech’s Fiercest Rivalry:  Uber vs. Lyft’ by Douglas MacMillan is well worth reading. Capturing the opportunity for the winner of this extreme rivalry, Benchmark’s Bill Gurley, a member of Uber’s Board remarked, “organizing demand is remarkably hard […]

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WSJ – Tech Firm’s Most Wanted – Big Data Scientist and Big Data’s High Priests of Algorithms

WSJ - Tech Firm's Most Wanted - Big Data Scientist and Big Data's High Priests of Algorithms

The August 9-10 2014 WSJ featured an excellent article – ‘Tech Firms’ Most Wanted:  Big-Data Scientist and ‘Big Data’s High Priests of Algorithms’ by journalist Elizabeth Dwoskin. The article highlights the demand for a new skill set that has emerged from monetizing Big Data (the preponderance of […]

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WSJ – U.S. Energy Firms Rewarded With Tax Deferrals and A Crony Capitalism Showdown

WSJ - U.S. Energy Firms Rewarded With Tax Deferrals and A Crony Capitalism Showdown

Friday’s WSJ featured two excellent articles that spotlight the challenges facing our leaders in restoring our nation’s competitiveness – ‘U.S. Energy Firms Rewarded With Tax Deferrals’ by Daniel Gilbert & ‘A Crony Capitalism Showdown’ by Kim Strassel. The notion of each article relates to the competitiveness of our nation.  While some […]

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Proudly Supporting Our Veterans at the 2014 Warrior Games

Please join Intelligent Response as proud supporter of our veterans in the the 2014 Warrior Games taking place in Colorado Springs from September 28 to October 4. Every day, we are often reminded of the devotion & sacrifice of our nation’s veterans who call to mind that ‘freedom is not free’. […]

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Ryan Pitts on the Medal of Honor: The ‘real heroes’ are the nine men who died

Ryan Pitts on the Medal of Honor: The ‘real heroes’ are the nine men who died

Mr. Pitts, an American Hero, was awarded the Medal of Honor this week by President Obama.  Renew your patriotism and deepen your faith in our service members by reading an excellent Washington Post article ‘Ryan Pitts on the Medal of Honor: The ‘Real Heroes’ Are the Nine […]

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HBR and Contrarian Marketing – Big Data Brings Finance, Marketing and Sales Together

HBR and Contrarian Marketing - Big Data Brings Finance, Marketing and Sales Together

The HBR published an insightful article – ‘How Big Data Brings Marketing and Finance Together’ that is instructive in creating trust & teamwork between these two departments.  A central notion of Contrarian Marketing is that “marketing is not magic, just math“, and this HBR article provides several excellent examples of […]

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