Archive for the Marketing News and Insights Category

WSJ – Big Data Overhaul Jolts Old Party Ways

WSJ - Big Data Overhaul Jolts Old Party Ways

Very insightful WSJ article – ‘Big Data Overhaul Jolts Old Party Ways’ by Patrick O’Connor about the Republican National Committee’s use of a centralized data warehouse for competitive advantage.  The Obama Administration set the standard for the use of social media, voter engagement and predictive analytics in both […]

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WSJ – The Big Mystery – What’s Big Data Really Worth?

WSJ - The Big Mystery - What’s Big Data Really Worth?

Very insightful WSJ article  – ‘What’s Big Data Really Worth?’ by journalist Vipal Monga reports on how company’s value and charge for their ‘Big Data’ – a highly prized asset that can act as a substantial competitive barrier. As predictive modeling and algorithms vastly increase in capability to […]

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WSJ – IRobot Introduces System to Help Machines Think for Themselves

WSJ - IRobot Introduces System to Help Machines Think for Themselves

A confluence of articles on Robots have caught the media’s attention recently about the ‘rise of robots’, including the WSJ’s article – ‘IRobot Introduces System to Help Machines Think for Themselves’ by journalist Doug Cameron. What’s material is the shift to autonomous machines programmed to process Big Data […]

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Huffington Post – Honoring Our Wounded Veterans at Warrior Games

Huffington Post - Honoring Our Wounded Veterans at Warrior Games

We are thankful to the Huffington Post for featuring our nation’s veterans in ‘Honoring Our Wounded Veterans at Warrior Games’.  Nick Mavrick and Carl Tuvin share their insights from the Warrior Games and Invictus Games. “Please join in praising our Heroes and their families at the 2014 Warrior […]

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WSJ – Competition Is for Losers by Peter Thiel

WSJ - Competition Is for Losers by Peter Thiel

Excellent WSJ editorial, ‘Competition Is for Losers’, by one of Silicon Valley’s best minds – Peter Thiel. In a very  insightful editorial from one of Silicon Valley’s best minds, Peter Thiel advises “If you want to create and capture lasting value, look to build a monopoly”.  Not the […]

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WSJ – Truett Cathy’s Lessons on Life and Business

WSJ - Truett Cathy's Lessons on Life and Business

Heartwarming editorial in September 12th’s  WSJ that is worth reading- ‘Truett Cathy’s Lessons on Life and Business’ by Muhtar Kent (Chairman & CEO of Coca-Cola). Mr. Truett, the founder & CEO of Chick-fil-A passed away this past Monday.  His valued-centered leadership was an inspiration to his customers, colleagues, vendors […]

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TED – Nicholas Negroponte – A 30 Year History of the Future

TED - Nicholas Negroponte - A 30 Year History of the Future

Looking for a 30 Year History of the Future?  Watch Nicholas Negroponte’s profound summary of the technology over the past 30 years, and what technology will look like for the next 30 years. Nicholas Negroponte is the renown founder of the MIT Media Lab and widely regarded for […]

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WSJ – U.S. Intelligence Community Explores More Rigorous Ways to Forecast Events

WSJ - U.S. Intelligence Community Explores More Rigorous Ways to Forecast Events

Very insightful WSJ article on the use of Big Data and predictive analytics – ‘U.S. Intelligence Community Explores More Rigorous Ways to Forecast Events’. Journalist Jo Craven McGinty highlights how the “the government has taken the unusual step of running tournaments that invite people outside the intelligence […]

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Harvard Business Review – Predictive Analytics Primer

Harvard Business Review - Predictive Analytics Primer

Very insightful Harvard Business Review article – ‘A Predictive Analytics Primer’ by Tom Davenport – the renown management expert. The article offers several insights on Big Data, that while not new, are insights on data scientists and helpful reminders on the best practices on predictive analytics, enriching data, […]

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NY Times – Uber and Lyft Have Become Indistinguishable Commodities

NY Times - Uber and Lyft Have Become Indistinguishable Commodities

The NY Times continues to offer outstanding coverage of the on-demand, networked economy in ‘ Uber and Lyft Have Become Indistinguishable Commodities’ by journalist Farhad Manjoo. In a clash of two excellent management teams, both Uber and Lyft are fast innovators and fast followers, resulting in the lower […]

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