Book Worth Reading on Big Data

Looking for guidance on the implications of Big Data to your industry and company?  In a nutshell, Big Data enables predictive analytics by applying simple mathematics to large amounts of data.  Big Data:  A Revolution That Will Transform How We Live, Work and Think by authors Mayer-Schonberger & Cukier is worth reading for those seeking information on how marketing is a little magic, and lots of math.

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