Advertising Age – Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Advertising Age - Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy AdsVery insightful Advertising Age article – ‘Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads’ that highlights the increasing monetization of Facebook’s network.

Journalist Cotton Delo notes “the main reason to acquire fans isn’t to build a free distribution channel for content; it’s to make future Facebook ads work better.”  Interestingly, the “fact that less and less of brands’ content will surface is described as a result of increased competition for limited space, since “content that is eligible to be shown in news feed is increasing at a faster rate than people’s ability to consume it.”

As many marketers have been focused on organic reach by growing their fan base, they will increasingly have to pay for it.

To read the full article on the Advertising Age web site, click here.

By Nick Mavrick

You can find Nick Mavrick on Google+

Intelligent Response specializes in operationalizing Predictive Analytics, Cause Marketing and Digital Advocacy in Washington DC.

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