Archive for April 2014

Wall Street Journal Article – Inside the Executive Brain

Wall Street Journal Article - Inside the Executive Brain

Yesterday’s Wall Street Journal featured a fascinating article – ‘Inside the Executive Brain’ by journalists Andrew Blackman that refers to research on the prefrontal cortex and other areas of the brain under demanding situations. This excellent WSJ article gives a peak into the world of neurofeedback whereby […]

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Be a Contrarian Marketer by Following 6-10 Principles

Be a Contrarian Marketer by Following 6-10 Principles

The excerpt below highlights the 6th – 10th marketing principles about how to be a Contrarian Marketer.  This expert is taken from Chapter 4 of Contrarian Marketing, and is instructive to building marketing skills to understand how contrarian marketing is ‘not magic’, but rather ‘just math‘. Contrarian Marketing Highlights include: […]

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WSJ Article – Plan for Big Data Like It’s 2000

WSJ Article - Plan for Big Data Like It’s 2000

An editorial, ‘Plan for Big Data Like It’s 2000’ featured in the Wall Street Journal frames the opportunity for Big Data inferring that many companies are suffering an identity crisis of ‘what it is’ exactly that they do.  For example, is Monsanto a company that produces seeds and […]

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WSJ – Analytics for Revenue Growth Lags in Big Data Push

WSJ - Analytics for Revenue Growth Lags in Big Data Push

Early this week, the Wall Street Journal published an insightful article on how ‘Analytics for Revenue Growth Lags in Big Data Push’. The article features insights and mini case studies Molex and Casears Entertainment.  Molex, a manufacturer of electronic components, implemented Vendavo for price management and as a price […]

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Financial Times – Big Data: Are We Making a Big Mistake

Financial Times - Big Data:  Are We Making a Big Mistake

Very insightful  Financial Times article ‘Big Data:  Are We Making a Big Mistake’ about the perils of repeating statistical mistakes and ignoring statistical lessons.  The article is worth reading, as he is right on multiple dimensions, specifically the necessity to be mindful of sampling errors, sampling bias, […]

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Begin with the End in Mind with Big Data -5 of 10 Principles

Begin with the End in Mind with Big Data -5 of 10 Principles

Begin with the End in Mind with Big Data – 5 of 10 Marketing Principles While the notion of Big Data (data from disparate data sources) is not necessarily new, what is significant is viewing Big Data from disparate sources on one integrated data platform and realigning […]

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Washington Post – Rise of Big Data- Possibilities and Perils

Washington Post - Rise of Big Data- Possibilities and Perils

Fascinating Washington Post article highlights how ‘The Rise of Big Data Brings Tremendous Possibilities and Frightening Perils’. The article is worth reading, as its embedded conclusions note that the acceleration of change and the accrual of significant and permanent competitive advantages to those who employ big data. […]

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WSJ – Firms Use Artificial Intelligence to Tap Shoppers’ Views

WSJ - Firms Use Artificial Intelligence to Tap Shoppers' Views

Today’s Wall Street Journal profiles several companies who have rolled out fascinating artificial intelligence software to assist marketers. The WSJ article features Luminoso, hatched out of MIT’s media lab.  As WSJ journalist Evelyn Rusli notes that Luninoso is “part of a larger effort to use artificial intelligence […]

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Get Familiar With Big Data Now—or Face ‘Permanent Pink Slip’

Get Familiar With Big Data Now—or Face 'Permanent Pink Slip'

Very insightful Wall Street Journal article on April 9th, on “Big Data:  Love It of Race ‘Permanent Pink Slip’”. Journalists Nikki Waller interviews Linda Burtch – an accomplished executive with 30 years as the head of executive recruiter Burtch Works and notes that she “has tracked the […]

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Mining for Gold and Watching for Sink Holes in Big Data

Mining for Gold and Watching for Sink Holes in Big Data

The excerpt below on Mining for Gold and Watching for Sink Holes in Big Data  is from Chapter 3 of Contrarian Marketing, and is instructive to building skills to understand how contrarian marketing is ‘not magic’, but rather ‘just math‘. —–——————————————————————–         If you are like most […]

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