Archive for March 2014

Pattern Analysis and Understanding Big Data in Marketing

Pattern Analysis and Understanding Big Data in Marketing

The excerpt below on Pattern Analysis and Understanding Big Data in Marketing is from Chapter 2 of Contrarian Marketing, and is instructive to building skills to understand how contrarian marketing is ‘not magic’, but rather ‘just math‘. —–——————————————————————– What Is Pattern Analysis in Marketing and How Can It Help […]

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Contrarian Marketing Bill of Rights

Contrarian Marketing Bill of Rights

The Contrarian Marketing ‘Bill of Rights’ introduces several, key marketing concepts.  This “Bill of Rights” will keep you focused on the key concepts of effective contrarian marketing. As a renown MBA-level Professor of Marketing states, “It is easier to get current customers to do more, than it […]

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What Can Championship Boxing Teach Us About Marketing?

What Can Championship Boxing Teach Us About Marketing?

The boxing championship below, featuring Mike Tyson and Buster Douglas, is instructive to building skills to understand how contrarian marketing is ‘not magic’, but rather ‘just math‘. ——————————————————— In the 1990s, the most fearsome and revered boxer in the world was Mike Tyson—a World Champion for many years. […]

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Starwood Hotels Launches Secret Program to Acquire Customers

Starwood Hotels Launches Secret Program to Acquire Customers

Starwood Hotels Launches Secret Program to Acquire Best Customers This Case Study featuring Starwood Hotels (Westin), is instructive about how contrarian marketing is ‘not magic’, but rather ‘just math‘. ——————————————————— One of the world’s largest hotel and leisure companies, Starwood Hotels & Resorts Worldwide, counts among its holding […]

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