Archive for February 2014

Best Buy Separates the Angels from the Demons

Best Buy Separates the Angels from the Demons

This Case Study below, featuring Best Buy, is instructive about how contrarian marketing is ‘not magic’, but rather ‘just math‘. ——————————————————— In the recent past, Best Buy Company operated more than 1400 stores throughout the U.S. and Canada and another 2600 stores in Europe and China. Despite the […]

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