Archive for December 2013

World’s Largest Gaming Company Hits Jackpot with New Strategy

World’s Largest Gaming Company Hits Jackpot with New Strategy

This Case Study below, featuring Harrah’s casino, is instructive about how marketing is ‘not magic’, but rather ‘just math‘.  In summary: “Harrah’s determined that while people who spent $100 and $499 a trip accounted for only about 30 percent of gamblers, they accounted for 80 percent of […]

Read more

What Relationship Marketing Does?

What Relationship Marketing Does?

Looking for one of the best definitions on relationship marketing? What Relationship Marketing Does: Focuses on profitable retention Emphasizes customer value Provides longer-term time scale Allows high customer service emphasis Is concerned with relationship quality —Ronald C. Goodstein, Ph.D. First, whether in management or sales, make a […]

Read more
Washington DC & Ft. Lauderdale FL
Phone: (202) 709-9490
Website: http://intelligentresponse.com
Visit us on Google+

Corporate Giving Commitment

At Intelligent Response, we believe that to whom much has been given, must is expected in return. We support a number of philanthropic causes via pro-bono services, donations, and by creating awareness.
Questions?