Archive for November 2013

Using Quantitative Marketing, Contrarian Style

Using Quantitative Marketing, Contrarian Style

“Wide diversification is only required when investors do not understand what they are doing.” -Warren Buffett, Investor From the CEO’s suite to field salespersons, marketing is often thought of as whatever the latest advertising campaign happens to be. Input to the marketing department is alarmingly subjective—determining the […]

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The Central Premises of Contrarian Marketing are Five-fold

The Central Premises of Contrarian Marketing are Five-fold

By Nick Mavrick You can find Nick Mavrick on Google+ Excerpt from the Contrarian Marketing Book Introduction: “Today, experts on the left think the economy won’t expand without more government control, while those on the right say too much government control has made business leaders afraid to take risks. Yet […]

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Contrarian: A person Who Typically Acts or Thinks in a Way Contrary to Popular Opinion

Contrarian:  A person Who Typically Acts or Thinks in a Way Contrary to Popular Opinion

By Nick Mavrick You can find Nick Mavrick on Google+ Excerpt from the Contrarian Marketing Book – Introduction: Contrarian:  noun: A person who typically acts or thinks in a way contrary to popular, accepted opinion or prevailing wisdom. -Merriam-Webster Dictionary “Big trouble: That’s how we ended the first […]

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Distributors

Intelligent Response boosts the power & reach of Intelligent Distributors with : Immediate Response Prototyping Services Web DNA Services Big Data Analytics & Data Cloning of Best Customers Cause Marketing Strategy & Activation We serve Intelligent Distributors in industries including mining, industrial trucks, construction equipment, equipment rental, medical services and media.

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Manufacturers

Intelligent Response supports a range of Intelligent Manufacturers with strategies that boost their marketing & sales teams including: Big Data Segmentation Cause Marketing Activation Hispanic Target Marketing & Web Content Development Intelligent Data Enrichment & Lead Generation Intelligent Web Content Development for their Distribution Translation Services for Web Content Development […]

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