Archive for September 2013

Excellent HBR Article on Implications of Big Data on Advertising

Excellent HBR Article on Implications of Big Data on Advertising

In March of 2013, HBR published an excellent article on the implications of Big Data on Advertising.  Entitled “Advertising Analytics 2.0”, by Wes Nichols.  Its an excellent  quick study guide for understanding how Big Data affects advertisers. The article sagely notes that “Combined with a handful of […]

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Book Worth Reading on Big Data

Book Worth Reading on Big Data

Looking for guidance on the implications of Big Data to your industry and company?  In a nutshell, Big Data enables predictive analytics by applying simple mathematics to large amounts of data.  Big Data:  A Revolution That Will Transform How We Live, Work and Think by authors Mayer-Schonberger […]

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