Archive for 2013

World’s Largest Gaming Company Hits Jackpot with New Strategy

World’s Largest Gaming Company Hits Jackpot with New Strategy

This Case Study below, featuring Harrah’s casino, is instructive about how marketing is ‘not magic’, but rather ‘just math‘.  In summary: “Harrah’s determined that while people who spent $100 and $499 a trip accounted for only about 30 percent of gamblers, they accounted for 80 percent of […]

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What Relationship Marketing Does?

What Relationship Marketing Does?

Looking for one of the best definitions on relationship marketing? What Relationship Marketing Does: Focuses on profitable retention Emphasizes customer value Provides longer-term time scale Allows high customer service emphasis Is concerned with relationship quality —Ronald C. Goodstein, Ph.D. First, whether in management or sales, make a […]

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Using Quantitative Marketing, Contrarian Style

Using Quantitative Marketing, Contrarian Style

“Wide diversification is only required when investors do not understand what they are doing.” -Warren Buffett, Investor From the CEO’s suite to field salespersons, marketing is often thought of as whatever the latest advertising campaign happens to be. Input to the marketing department is alarmingly subjective—determining the […]

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The Central Premises of Contrarian Marketing are Five-fold

The Central Premises of Contrarian Marketing are Five-fold

By Nick Mavrick You can find Nick Mavrick on Google+ Excerpt from the Contrarian Marketing Book Introduction: “Today, experts on the left think the economy won’t expand without more government control, while those on the right say too much government control has made business leaders afraid to take risks. Yet […]

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Contrarian: A person Who Typically Acts or Thinks in a Way Contrary to Popular Opinion

Contrarian:  A person Who Typically Acts or Thinks in a Way Contrary to Popular Opinion

By Nick Mavrick You can find Nick Mavrick on Google+ Excerpt from the Contrarian Marketing Book – Introduction: Contrarian:  noun: A person who typically acts or thinks in a way contrary to popular, accepted opinion or prevailing wisdom. -Merriam-Webster Dictionary “Big trouble: That’s how we ended the first […]

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Distributors

Intelligent Response boosts the power & reach of Intelligent Distributors with : Immediate Response Prototyping Services Web DNA Services Big Data Analytics & Data Cloning of Best Customers Cause Marketing Strategy & Activation We serve Intelligent Distributors in industries including mining, industrial trucks, construction equipment, equipment rental, medical services and media.

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Manufacturers

Intelligent Response supports a range of Intelligent Manufacturers with strategies that boost their marketing & sales teams including: Big Data Segmentation Cause Marketing Activation Hispanic Target Marketing & Web Content Development Intelligent Data Enrichment & Lead Generation Intelligent Web Content Development for their Distribution Translation Services for Web Content Development […]

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eCommerce Manufacturers & Distributors

  Our team of advanced writers and long-tail marketing experts are employed by Manufacturers & Distributors in the execution of their eCommerce strategy, and specifically, the development of significant amounts of advanced content tailored to their target clients. In many assistance, OEMs, Manufacturers & Distributors, are seeking […]

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Internet Publishing

  Internet Publishing Are you looking to distinguish your company on the Internet with a significant amount of expertly written Web Content? We work a number of Internet Publishers in a wide range of industry. They utilized our expert team of Web Content writers to rapidly develop, […]

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Excellent HBR Article on Implications of Big Data on Advertising

Excellent HBR Article on Implications of Big Data on Advertising

In March of 2013, HBR published an excellent article on the implications of Big Data on Advertising.  Entitled “Advertising Analytics 2.0”, by Wes Nichols.  Its an excellent  quick study guide for understanding how Big Data affects advertisers. The article sagely notes that “Combined with a handful of […]

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